China’s air purifier “cold” overseas market industry is worthy of attention
Recently, according to Kyodo News Agency of Japan, as the new crown pneumonia epidemic continues to worsen, Japanese people spend longer at home, and demand for air purifiers has increased. In the first half of 2021, Japanese air purifier shipments increased by 63% year-on-year to 1.71 million. tower. In order to compete for the market, many Japanese companies have increased their air purifier innovation. Reports show that Japan’s Panasonic has set a goal to increase the output of new humidified air purifiers from 8.5 million units in 2020 to 15 million units in 2025. Japan Sharp plans to further develop overseas markets.
The domestic air purifier market is showing a completely opposite picture. Data shows that in the first half of 2021, except for the growth in March, the online and offline markets have shown a downward trend in the remaining months. It is worth mentioning that at the beginning of 2020, due to the impact of the epidemic at that time, domestic air purifiers once ushered in a big sales. Data shows that in February 2020, the online market for air purifiers will increase in stress, a year-on-year increase. As high as 79.7%.
In addition, since 2012, the “smog economy” represented by air purifiers has been popular for a time. Data shows that the air purifier market ushered in a continuous and substantial growth from 2015 to 2017, and the annual growth rate of new registrations of related companies was as high as 96 %.
The overseas market of air purifiers deserves attention
In recent years, the air purifier industry has developed rapidly, but from the perspective of penetration rate, the penetration rate of air purifiers in American households is 27%, 17% in Japan, and about 1% in China. It can be seen that there is still considerable room for development in the Chinese air purifier market. On the other hand, the country vigorously popularizes indoor environment-related knowledge, strengthens environmental quality control, and introduces a series of measures to enable the rapid development of environmental protection Etc.) Rapid development.
Although it is also “relying on the sky to eat”, the current overseas market is still an area worthy of attention for air purifier companies.
Air purifier market sales forecast
The decline of the industry in 2021 will be narrowed. It is estimated that China’s air purifier sales will be 3.684 million units in 2021, a year-on-year decline of 2.9%; sales of 5.74 billion yuan, a year-on-year decline of 8.3%. Affected by the new crown pneumonia epidemic in 2020, the offline sales market of China’s air purifier industry has been greatly impacted, and its sales have fallen by 65% year-on-year to 1.45 billion yuan.
In the future, the main market for air purifiers will shift to indoor air pollution, mainly for indoor air problems such as decoration pollution. In addition, subdivided products for different application scenarios will also be a new direction for the development of air purifier companies, such as: car air purifiers, anti-smog masks, etc. By 2025, the retail sales of air purifiers will reach 15.404 million units.
